International SEO & SEM

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are both strategies for increasing website visibility, but through different means. SEO focuses on organic search results, meaning you optimize your website content and structure to rank higher naturally. Think of it as the long game, building trust with search engines through quality content. SEM encompasses both organic and paid search, including options like pay-per-click (PPC) ads. This allows for quicker results but requires ongoing investment. In simpler terms, SEO is like earning a good reputation, while SEM is like using targeted advertising to get noticed.Localization deeply analyzes and enlists most searchable keywords in the target language, field, and market to incorporate it into the website content appropriately during the localization process according to on-page best practices.

Analysis of the source language keywords

Generating a spreadsheet with distinct columns that encompass URL, keywords, and monthly search volume for both the home page and sub-pages, focusing on the targeted terms.

Analyzing keywords in the target language

A sheet will be generated for the target language to identify equivalent keywords with high search volume. Various tools like Google Keyword Planner, Semrush, or MOZ will be utilized for this purpose, as done previously.

Reviewing and matching keyword lists

Incorporate keywords smoothly, ensuring coherence and consistency. Place them appropriately in sentences, avoiding random insertion, and maintain the overall context.

SEO Localization

Integrate the designated keywords seamlessly into your content, ensuring coherence and consistency. Place the keywords appropriately within sentences, avoiding random insertion, and preserve the overall context.