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Software & UI Localization
Software localization

Software Localization

Software Localization is the process of adapting software applications to meet the linguistic, cultural, and functional requirements of a specific target audience or market. This involves translating not only the text but also considering cultural nuances, regional preferences, and adapting other elements to make the software suitable for users in different regions.
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Research

Our strategy involves comprehensive research of the target market, including business, technical, and cultural aspects. We examine cultural norms, social regulations, economic indicators, language variations, and consumer behaviors. Additionally, we consider the app's nature and purpose, tailoring localization efforts to elements such as the interface, user instructions, videos, and product information.

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Localization

We begin app localization by aligning the product with the target market's cultural context, ensuring a neutral and culturally sensitive user experience. Our service covers content, design, images, captions, graphs, product descriptions, and usage instructions, with meticulous attention to cultural symbols. The goal is to achieve a quality localized app on par with the native version.

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ASO

This phase involves optimizing app listings in App/Play stores for client search queries in their languages. We translate titles and app information while incorporating relevant search keywords in the target language. ASO (App Store Optimization) ensures the app is easily discoverable, leading to increased traffic, downloads, transactions, and revenue.